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Klarna has announced the launch of its Agentic Product Protocol. The open standard is designed to make online products discoverable and interpretable by AI agents.
The protocol provides AI systems with access to a live, structured feed. This feed covers more than 100 million products and 400 million prices across 12 markets.
By standardising product data, the protocol enables AI agents to identify, compare and recommend products. It uses up-to-date information on pricing and availability across different merchants, markets and platforms.
"Before agents can buy, they need to know what exists,"
said David Sykes, Chief Commercial Officer at Klarna.
He added that the Agentic Product Protocol establishes "a common language for how AI systems, merchants, and platforms exchange product data".
The protocol serves as a foundational layer for agent-driven commerce.
Through Klarna's hosted Agentic Product Protocol API, merchants can connect their product catalogues once.
AI agents and platforms that support the standard can access these catalogues without the need for reformatting or creating new listings.
The API supports a range of existing feed formats. These include Google Merchant, Shopify, Amazon, Facebook Catalog, as well as CSV and JSON files.
AI assistants can surface products shared through the protocol in agent-led interactions. This enables users to discover and compare them without advertising, paywalls or intermediaries.
The Agentic Product Protocol specification and API access are available from today to developers, AI platforms and merchants.
